A Senior UX Designer Jone Lee
based in New York, USA
Designing intuitive, I use animation as a third dimension by which to simplify experiences.


Inquisitive and passionate about emerging technology.
I’m Tom Latham, a Senior UX Designer with over 14 years of hands-on experience in User Experience, Product Analytics, and Strategic Thinking.
Currently, I’m dedicated to creating user experiences that harness AI to enhance data visualization, predictive modeling, and insights for users across various domains at Qlik.
For a more comprehensive understanding of my qualifications and career achievements, please visit my LinkedIn profile .
Selected projects
Boosting Conversions by 40%
Discover how our strategic UX/UI enhancements transformed a struggling e-commerce site into a revenue-generating powerhouse.
Simplifying Complexity
Enhancing Student Success
See how our design improvements on an e-learning platform led to higher engagement, better retention rates, and improved learning outcomes.
Selected projects
FACILITATION
Goals settings
Workshop prep
Teamwork facilitation
Follow-up actions
Output synthesis
UX DESIGN
UX Research
Information Architecture
Wireframing
Prototyping
Usability Testing
UI DESIGN
Visual Design
Layout Design
Visual Interface
Responsive Design
Design System
Enhancing Student Success
See how our design improvements on an e-learning platform led to higher engagement, better retention rates, and improved learning outcomes.
Tools I use
Commendations

Nevine Acotanza
Chief Operating OfficerAndroid App Development
via Upwork - Mar 4, 2015 - Aug 30, 2021 testMaecenas finibus nec sem ut imperdiet. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante. Ut tincidunt est ac dolor aliquam sodales phasellus smauris test

Jone Duone Joe
Operating OfficerWeb App Development
Upwork - Mar 4, 2016 - Aug 30, 2021Maecenas finibus nec sem ut imperdiet. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante. Ut tincidunt est ac dolor aliquam sodales phasellus smauris

Nevine Dhawan
CEO Of OfficerAndroid App Design
Upwork - Mar 4, 2016 - Aug 30, 2021Maecenas finibus nec sem ut imperdiet. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante. Ut tincidunt est ac dolor aliquam sodales phasellus smauris
Blog post
Learn to Learn before you Learn to Earn.

Learn to Learn before you Learn to Earn.
Words of Wisdom 1: Learn to Learn
Although I don’t see myself as a person that someone should take wisdom from, but I do have a lot of opinions about life and here’s one of them. In my opinion, one should first learn to be efficient in learning before their journey of learning anything. It’s like sharpening your axe before cutting 1000 woods; you may want to learn the best skill of them all before you embark on your journey as a student of knowledge throughout life.
In my days of university, I saw people put in efforts to get good grades. I didn’t make much effort myself and did very well, while others worked harder without any luck. Why is that the case? Effort does not equal results; you have to be both smart and hardworking to win. What I did was simple: I was attentive in class and cleared all my ambiguities then and there by asking a lot of questions – a lot.
- I used to prepare with my fellow classmates before exams and often tutored them, even if I myself didn’t know the concepts.
- Before entering the exam, I would memorize key headings and write them down in the exam rough work section if there was time.
- For each topic, even if I didn’t remember the headings, I would always know the number of headings for each of the topics and made sure I realized all of them.
- While attempting each question, I would know that every answer has to have the following: Introduction, Key Points, Examples, Special Element (Story, Table, or Diagram), and Summary.
I think that was it, and pretty much minimized the waste of time where I would have to search the internet and books. Instead, I asked the teacher and maximized efficiency of time by teaching others, memorizing headings, and understanding what would give me good grades.
I did very well in my university without studying as much, and I never planned efforts to do this; this was very automatic for me. But when I see others fail while realizing I did much less to prepare, I contemplated whether it was luck or something else.
Learning to learn will help you throughout life with difficult learning situations; you’ll know how to make it automatic. Finding ways to lean process makes it efficient and waste less of your resources. Learning more with less time is like knowing more than what you will otherwise; would you not want that?
Follow me for a Part-2 where I will break down the fundamentals of learning new skills. I will share how I have learned almost every skill there is in the digital landscape.
My New Blog
My New Blog
[Your Bold Blog Title That Works for Any Topic]
By Your Name Aug 25, 2025 ~8 min read
A short, compelling promise of value in one or two sentences that sets expectations for the reader.
Why This Matters
Open strong: speak to a pain, aspiration, or opportunity your reader recognizes. In a few lines, clarify what you’ll cover and the outcome they’ll get.
“A memorable one-liner that frames the topic and earns the next scroll.”
Big Idea #1 — State It Clearly
Explain the first core concept in plain language. Keep sentences short and concrete. If needed, define key terms like this-term
once, inline.
- Signal: What good looks like when this idea is applied well.
- Smell: A common anti-pattern or pitfall to watch for.
- Step: One practical action a reader can take today.
Big Idea #2 — Make It Actionable
Translate concept into action. Show a mini-workflow, quick checklist, or micro-example the reader can replicate.
Quick Start: Do A → B → C. If stuck, reduce scope and repeat once with tighter constraints.
# Example snippet — replace with your domain
SELECT id, score
FROM results
WHERE score >= 0.8
ORDER BY score DESC
LIMIT 10;
Big Idea #3 — Add Nuance
Explain tradeoffs and edge cases so readers avoid false certainty. Offer a rule of thumb to decide between paths.
Quick Answers
Does this work for X? Yes, with tweak Y. Start small, validate with metric Z.
How long will it take? Most people see initial results within N days.
Wrap-Up
Summarize the single takeaway you want remembered. Re-state the next action and set a simple challenge to apply it within 24 hours.
If you found this useful, consider bookmarking or sharing it with a teammate.
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<div class=”wrap”>
<!– Title + Meta + Deck –>
<header>
<h1><strong>SEO Maximus: Complete Guide to Advanced Search Engine Optimization</strong></h1>
<p class=”meta”>
<span>By <strong>Alexandra Green</strong></span>
<span class=”dot” aria-hidden=”true”></span>
<time datetime=”2025-08-26″>Aug 26, 2025</time>
<span class=”dot” aria-hidden=”true”></span>
<span>~12 min read</span>
</p>
<p class=”lead”>Unlock the power of advanced SEO and AEO strategies to enhance your search visibility and drive organic traffic like never before.</p>
</header>
<!– Hero Image –>
<figure>
<img alt=”Illustration of advanced SEO techniques boosting website traffic”
src=”data:image/svg+xml;utf8,<?xml version=’1.0′?><svg xmlns=’http://www.w3.org/2000/svg’ width=’1600′ height=’900′><defs><linearGradient id=’g’ x1=’0′ y1=’0′ x2=’1′ y2=’1′><stop offset=’0%’ stop-color=’%232563eb’/><stop offset=’100%’ stop-color=’%2360a5fa’/></linearGradient></defs><rect width=’100%’ height=’100%’ fill=’url(%23g)’/><text x=’50%’ y=’52%’ text-anchor=’middle’ dominant-baseline=’middle’ font-size=’36’ fill=’white’ font-family=’Arial, sans-serif’>Hero Image</text></svg>”>
<figcaption>Maximize your search engine visibility through advanced SEO and AEO techniques.</figcaption>
</figure>
<!– Introduction –>
<section>
<h2>Why This Matters</h2>
<p><strong>In today’s digital landscape,</strong> achieving high search engine rankings is not just about visibility; it’s about survival. With more businesses competing online, understanding advanced SEO and AEO can be the edge you need to outperform your competitors.</p>
<blockquote>“Your website’s visibility in search engines is as critical as its content.”</blockquote>
</section>
<!– Core Section A –>
<section>
<h2>Big Idea #1 — Master Technical SEO Fundamentals</h2>
<p>Technical SEO forms the backbone of your search engine optimization efforts. It’s crucial for ensuring that search engines can crawl and index your website efficiently. Key areas include:</p>
<ul>
<li><strong>Page Speed:</strong> Ensure your site loads in under 3 seconds.</li>
<li><strong>Mobile Optimization:</strong> Use a responsive design to cater to mobile users.</li>
<li><strong>Secure Protocol:</strong> Implement HTTPS to secure user data and improve rankings.</li>
</ul>
<figure>
<img alt=”Diagram showing the components of technical SEO”
src=”data:image/svg+xml;utf8,<?xml version=’1.0′?><svg xmlns=’http://www.w3.org/2000/svg’ width=’1400′ height=’700′><rect width=’100%’ height=’100%’ fill=’%23f1f5f9’/><text x=’50%’ y=’52%’ text-anchor=’middle’ dominant-baseline=’middle’ font-size=’28’ fill=’%2399a1a9′ font-family=’Arial, sans-serif’>Inline Image</text></svg>”>
<figcaption>Technical SEO ensures your site is accessible and indexable by search engines.</figcaption>
</figure>
</section>
<!– Core Section B –>
<section>
<h2>Big Idea #2 — Embrace AEO for Enhanced Visibility</h2>
<p>Answer Engine Optimization (AEO) is about optimizing your content to appear in voice search and featured snippets. This strategy focuses on providing concise, accurate answers to common queries.</p>
<div class=”tip”><strong>Quick Start:</strong> Structure your content with clear headings, bullet points, and direct answers to common questions.</div>
<pre><code># Example of a FAQ schema markup
{
“@context”: “http://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [{
“@type”: “Question”,
“name”: “What is AEO?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “AEO stands for Answer Engine Optimization, focusing on optimizing content for voice search and featured snippets.”
}
}]
}</code></pre>
</section>
<!– Core Section C –>
<section>
<h2>Big Idea #3 — Develop a Robust Content Strategy</h2>
<p>A comprehensive content strategy is critical to attract and retain users. It’s essential to align your content with user intent and provide valuable insights.</p>
<ul>
<li><strong>Keyword Research:</strong> Identify long-tail keywords that match user queries.</li>
<li><strong>Content Quality:</strong> Produce high-quality, informative content that addresses user needs.</li>
<li><strong>Content Refresh:</strong> Regularly update your content to keep it relevant and accurate.</li>
</ul>
<figure>
<img alt=”Flowchart illustrating a content strategy process”
src=”data:image/svg+xml;utf8,<?xml version=’1.0′?><svg xmlns=’http://www.w3.org/2000/svg’ width=’1400′ height=’700′><rect width=’100%’ height=’100%’ fill=’%23e2e8f0’/><text x=’50%’ y=’52%’ text-anchor=’middle’ dominant-baseline=’middle’ font-size=’28’ fill=’%238a94a6′ font-family=’Arial, sans-serif’>Supporting Image</text></svg>”>
<figcaption>A strategic content plan aligns with user intent and search engine demands.</figcaption>
</figure>
</section>
<!– Light FAQ (optional, compact) –>
<section>
<h3>Quick Answers</h3>
<p><strong>What is the difference between SEO and AEO?</strong> SEO encompasses all optimization efforts for search engines, while AEO focuses on optimizing content for voice search and direct answers.</p>
<p><strong>How often should I update my content?</strong> Aim for a quarterly review to ensure accuracy and relevance.</p>
</section>
<hr>
<!– Conclusion –>
<section>
<h2>Wrap-Up</h2>
<p>Embrace advanced SEO and AEO strategies to gain a competitive edge in search rankings. Start by auditing your current SEO practices and integrating AEO techniques to enhance visibility.</p>
<p class=”end”>If you found this guide useful, download our free <a href=”#”>SEO audit checklist</a> to kickstart your optimization journey.</p>
</section>
</div>
</article>
<!– END: Minimal Blog Post –>